Here is the full interview from the Yakima Valley Bride’s article – get the new issue on stands now!
Need more info on deejay’s, don’t forget this post.
Ask the Expert
The founder of one of the area’s top Disc Jockey services answers questions about the benefits of hiring a DJ and the importance of entertaining your guests.
D A R I N C L A R K of E N T E R T A I N M E N T P L U S DJ
IN THE AGE OF ITUNES, many couples are tempted to save a few bucks by personalizing a play list and handing the “DJ” responsibility to a friend. I was once one of those people. However, after interviewing Darin Clark, owner of Entertainment Plus DJ, I have personally come away with a fresh perspective on my very own wedding entertainment. Read on to discover the benefits of using a professional for your reception music and what all couples should know about hiring a disc jockey for their big day.
YAKIMA BRIDE: How did you get involved with disc jockeying?
DARIN CLARK: I used to be a dance instructor, which was a job that took me all over the country and kept me away from home on the weekends. In the early ‘90s my kids began hitting their teens and I decided I needed to stay home a little more. I wanted to do something that my son would be interested in and since I’d never met a teen that didn’t like loud music, I just decided to go all in with it. In 1993 I launched Entertainment Plus DJ, a company my family and I could both enjoy.
YAKIMA BRIDE: Why do you think hiring a DJ is important?
DARIN CLARK: Your D.J. is responsible for the biggest part of the night’s success and can take your reception to the next level. We want to help everyone have fun. I believe no other single element of your reception will provide a greater impact for you and your guests.
YAKIMA BRIDE: What is the biggest misconception about your industry?
DARIN CLARK: There has been a big misconception in the industry that DJ’s are just there to party, get free drinks and hit on the women – that’s not what we’re there for. Most DJ’s today are highly trained professionals on entertaining the guests and achieving the desires of the bride and groom. At Entertainment Plus DJ, we have a very strict policy on such behaviors – we are solely there to provide you the service you’re expecting.
YAKIMA BRIDE: If a couple chooses to have live music at their wedding, do they still need a DJ?
DARIN CLARK: I believe it can enhance the experience. A DJ does a lot more than just play music; we also act as the Master of Ceremony (MC), providing professional announcements and keeping the flow of the reception. If the budget allows and a couple does decide to have both, the DJ can provide microphones and background music for vocalists as well. The DJ also has the ability to play a wider array of music that the band may not be able accomplish. Switching between the two styles of music throughout the wedding can work well if the band and the DJ are on the same page and not trying to steal the spotlight from one another.
YAKIMA BRIDE: What are a few mistakes couples make when choosing a DJ?
DARIN CLARK: The first thing is not researching the industry enough when they’re hiring and second, is going by the price only. Prices can range from $200-$2,000 for a show but the most important thing is whether they fit your personality or not. Sure, money may dictate who you ultimately decide to go with, but that also doesn’t mean that the $2,000 DJ is the best decision for you either.
YAKIMA BRIDE: What should couples look for when hiring a DJ?
DARIN CLARK: It may sound obvious but anytime a bride is dealing with anything in the wedding industry, they need to make sure to have a contract. Believe it or not, a lot of D.J.’s in the area are not using them which can lead to disagreements with payment and reliability. If you don’t have a contract, your chances of getting dumped for a higher pay check are more likely.
YAKIMA BRIDE: What is the worst mistake a DJ can make?
DARIN CLARK: Lack of communication – thinking they know the couple without asking enough questions. A lot of DJ’s will assume they know what their guests like based on their age or looks, but that’s not always enough. You have to plan the evening together to make sure the bride and groom get exactly what they want. With weddings, there is no second chance.
YAKIMA BRIDE: What is the one thing you wish all your clients knew when working with you?
DARIN CLARK: How much we actually care about them and making their day perfect. *
Visit www.yakimabride.com/music for more information on the area’s music selection and